“Becoming a great writer in digital marketing content is a long game”

Content writer and copywriter shares the same big goal of improving the business. Both roles have an essential part in the digital marketing team, but again, each role has its discipline and a unique set of challenges and objectives. Knowing the differences between a content writer and a copywriter is essential to avoid problems when your business needs a content writer, not copywriter, and vice versa. Fortunately, it’s easy to learn the differences between content writer and copywriter. What are the differences between content writer and copywriter?

What is a Content Writer?

Content writer is the person that focused on content that informs, educates, and entertains readers; they make sure that everything that they write can be useful and informative to the reader. Content writer is well-informed and knowledgeable in online marketing. Creating content for many platforms such as website, blogs, social media, and even email is the key to be a good content writer. Their job is to ensure every customer that use their product have a good relationship with the business.

The goal of content writing is to educate and use informative information to engage with reader and build trust. Every content writer should create content that raise brand awareness, create educational material, establish leadership thought and mindset, or creating a point of view from industry expertise.

A good content writer should be able to use appropriate keywords to maximize SEO. Creating an excellent, engaging content, without having to lose the ability to create an easy to read content is also a must for a content writer. A content writer should also be able to come up with fresh content ideas to keep the reader interested to gain a positive relationship with the reader.

What is a Copywriter?

A copywriter is a person that persuade reader or potential customer to engage with the business’s product/service. Copywriting is about using words and language to convince readers to take action. The action can be in the form of buying the business product/service, downloading any statement, or engaging with the business. With the persuasion being said, a copywriter will use words and writing tone that’s more forceful, conversational, and interactive.

Unlike content writer that uses information that educates and informs the reader, copywriter goals are to uses emotion to compel the reader and persuade them to action. If your business needs to sell its product/service or having a direct response to any of your content, you will want a copywriter for your business. Copywriter understands sales psychology and human behaviour to create a unique selling proposition for any potential customer.

An excellence copywriter needs to understand their target market, what they want, and needs to hear. Combining the knowledge of knowing who your target market is and persuasive language will build their emotion to engage with your business and make them take a specific action. Copywriter needs to understand how to use storytelling to stir the feelings of the reader with the skill of crafting a short-form article that is highly persuasive. Creating an article that is not boring, free of jargon, and straightforward speaking is essential for every copywriter.


While on the bottom business line, both content writer and copywriter have the same goal to increase business performance and is essential to be hired together in a successful marketing plan. The difference lies in their objective. Objectives of a copywriter is to persuade people to take action, while the content writer's purposes are to engage the reader. Before you start your next content project, bear in mind the difference between content writer and copywriter. Knowing the right role helps you to identify your business’s needs. Having the right person for the job will help you achieve and increase your business performance the way you want it to be.

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