“The best social media engagement strategy can create meaningful interaction with audiences.”
Social media engagement is part of the algorithm that drives your visibility. A post would be dry without comment, then without a response, it will turn people off. The level of understanding between you and the audience would be at the lowest as well. We will tell you how to make the best function of social media, which meant to be “social”. There are 2 keys to keep up the engagement on social media we've summed up below:
Part of a good content strategy is posting the right content at the right time. Staying relevant to what is going on will keep you engaged in the conversation that is happening then and there. To ensure that your social media postings remain consistent and timely you need to:
Plan a content calendar.
Plan a content calendar is an effective way to organize and plan all your relationship marketing activities, including social media and blogging. Plus, content calendar helps you commit to creating and distributing content on a regular basis. Wanna know the best scheduling tools? Click here.
Keep a lookout for breaking news or trending topics.
As you know, creating and scheduling everything in advance would be hard when it comes to being timely. But if you’re quick, the hot topic can be your biggest advantage. Then when it comes to a celebration day, you don’t always have to stick with conventional calendar, like Valentine’s Day or Christmas. Pop culture holidays like Star Wars Day or National Puppy Day can help you to post relevant content and keeps it timely. There are several tools to help identify trending topics, including Google Trends, Twitter, and BuzzFeed.
Focus on delivering information that your clients want and need.
People don’t engage with content at random. Only when it has value, they will engage. So don’t forget to acknowledge their desires, concerns, and beliefs by creating content that you can advise on. For example, the clients of ReminderMedia, a sales and marketing service company, used recipes to provide timely information for customers, so they could use it for game day get-togethers and awards show parties.
Knows the topic you should participate and the one you shouldn’t.
Yes, you need to make relevant content for audiences, but you can’t blatantly jump into everything that makes you don’t sound authentic. For example, Kenneth Cole, a fashion designer, was criticized for tweeting about the connection between the uprising in Cairo in 2011 and his spring collection.
A comment is or some form of engagement is usually a sign that people love your social media content. It’s important to reciprocate and respond to these interactions. According to study by Sprout Social , 48% of social media user respondents will be prompted to purchase products if the company is being responsive. So how to keep a good relationship with people instead of saying "thanks" when there's someone who comments or likes on your content?
Asking a Question
If someone commented on your social media post that links to a blog post, you could ask the following questions:
- What is your favourite part of the blog post?
- What’s your main takeaway from the blog post?
- Do you agree with the idea mentioned in the blog post?
- How has your experience with (a strategy or tool) been like?
Their answers will be a great way for you to start a conversation with them. It also shows that you care to know what’s inside their mind.
You can reply a fun way with emojis. It is also an efficient way to convey your tone and emotions in your replies. As a part of social media language, using emojis will give a warm impression to customers. For example, when you insert happy emoji the customers will know you’re smiling when you reply to them.
The fastest and the easiest way to reply comment is with image, especially on Twitter where your words are limited. If you have to show or point to something, images will be the best choice. You can use tools like CloudApp, Nimbus, and Droplr to add annotations to your images.
Inserting GIFs to comment is a cute and another fun way to reply. You can use Gifs to thank people who shared your content or gave you a shout out, etc. There is even a GIF button on Twitter and Facebook that will allow you to find and add a GIF to your replies easily.
Recording video reply needs effort, but that’s why your customers will appreciate it more. It will show you that you care about them. According to Gary Vaynerchuck, video replies are meaningful for engagement because it’s more personal and visual in the world that loves visual message more. This already proven by Medium in 2015. Its User Happiness team did a #AskMedium campaign where they use this strategy and its followers lover it.
You can use a template message to reply to common comments. But try to come up with variations, so your reply won’t sound too repetitive and generic. As an example you can use:
- “Thank you for checking it out! Will you be trying any of the tips mentioned?”
- “Yay! Thanks for reading this! (GIF)”
This strategy will save you more time.
Your social media engagement strategy will help you to craft new and better relationships with your customers. But you need to find the right way to have meaningful engagement. In return of it, you’ll be able to strengthen the relationship with your customers. So they will be attracted to your brand and products even more. Take into account the amount of time you’ll spend on doing it and engage immediately!
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