“Scheduling Social Media Post Is The Struggle That Every Content Management Is Facing”
As a content marketer, or someone who wants to learn how to handle the "traffic" content on social media, you will definitely face one thing tricky: how to scheduling content post successfully. Success means content is posted effectively and efficiently. Setting social media to autopilot can help you save time and increase productivity, giving you a more optimize social content, drive more traffic, and grow your business faster. These are five tips to manage your social media post
1. Organize And Make Plan
A well-prepared content is a must. Not well-prepared and manually post all your company social media content can cause stress or burn out. Each platform has its image requirements, and even your aesthetic, and content may differ because the different age range of people uses various social media – this is why having an organized content is essential if you want to have an organized social media. This is what you have to prepare to organize and make a plan for your social media content:
- Compile content (caption/Image/link/etc.) in one or two folders and named it based on categorizing.
- Create a content calendar so that you can plan forward and will ease your content management. Your digital audience will recognize to know that 'you're serious in the business by creating content periodically.
- Track content progress using task management tools (Asana, Jira, Trello)
2. Use Scheduling Tools
Scheduling tools are available widely on the internet to help you automate your social media post. We’ve listed some of the tools that you can use to schedule your social media post below.
- Later: Let you upload social media posts from your desktop. Later help you quickly drag and drop all your photos and videos to your media library and schedule it in a short period.
- SproutSocial: Is an integrated tool with Instagram, Facebook, LinkedIn, and Pinterest. SproutSocial helps you track your social success and deliver results that matter to the user.
- CoSchedule: Helps you create weekly schedules for your entire team and get status updates at any given moment. Your content can be quickly published, monitor, and analyze in one centralized location.
- Buffer: Enables you to custom tailor your posts for each social network and keeps you on track thanks to their content calendar that lets you get a glance view of all the content you have lined up.
3. Post On Optimum Time
Each industry and specific audience has a different prime time on each social media. Use these social media post guidelines for the specific time to boost your traffic:
- Facebook: If 'you're creating a B2B brand, the best time to post is between 9 a.m. and 2 p.m. on Tuesday, Wednesday, and Thursday. While for B2C brands, the best time is at 12 p.m. on Monday, Tuesday, and Wednesday.
- Instagram: Food industry received the most engagement when they posted at 12 p.m., while for educational content, it is best to get results at 4 p.m. or 5 p.m. Overall, it is best for you to post on Instagram at 12 p.m. to 1 p.m from Monday to Friday.
- Twitter: Having a B2B brand is suitable best to post on Twitter between 9 a.m. and 4 p.m. on Monday or Thursday. If you have a B2C brand, post between 12 p.m. and 1 p.m. from Monday to Wednesday.
- LinkedIn: The best time to post on LinkedIn is 7:45 a.m, 10:45 a.m, 12:45 p.m., and 5:45 p.m. on Monday to Wednesday.
4. Reuse Old Content
If you have a lot of content – you may want to consider reposting/cross post your content. Recycling your content can sound very uncreative, but, as you grow in business, you will attract many new audiences. You will never know how an old post can be engaging with a new audience.
5. Schedule Your Interaction With Audience
Make rules or calculate estimated time of how many hours you need to engage with your audience. For guidelines, here are some tips for you to apply:
- Make template welcome message
- Make content ratio: example: if I want to schedule 10 tweets, you would want to divide up the content like this: 5 tweets with other people's content - 3 tweets with my own content - 2 personal tweets
Scheduling content without knowing the right organization and workflow is a mess. Use the tips and tools that we provide you in this article will help you put your social media on autopilot. An organize social media content and post can drive traffic to your business that creates awareness towards your brand.
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