“Everyone understand the importance of engaging, but only a few knows how to engage using social media.”
Most of the social media platform is used to build brand awareness when you launch your new product or brand.75% of B2B buyers and 84% of C level executives see social media as a critical part of their decision-making process according to International Data Corporation. We all understand and knows that social media help to gain an audience. But engage lead generation, and sales is another thing. In this article, we will help you engage with your audience to generate sales.
What Is Lead Generation?
Lead generation is all about bringing the audience to your sales funnel, but it's not the same thing as selling. Think of lead generation as finding and analyzing information on your audience. In lead generation, you will know what your target market interested in, which products/services you could potentially sell, and eventually, how can you turn your audience into a paying customer.
Today's lead generation is all about the content that is aimed to bring and to direct your audience to finally making sales. Technology makes all content quicker and easier to track. Social media plays a huge role to lead a generation. For B2B marketers, 44% have generated leads through LinkedIn, while 39% have done it through Facebook. Twitter comes in third with 30%.
Why Use Social Media for Lead Generation?
Social media presents a fantastic opportunity to find leads; with around 2.62 billion social media users worldwide in 2018 and expected to grow up to 3.02 billion in 3 years according to Statista. Social media helps your business to reach the audience you haven't even met before. With social media and the correct way to generate leads, you can create a market worldwide.
How To Generate Lead Through Social Media
Every business are using social media to generate leads, but not every social media is used. These tips provide for popular social media platform for your business
Contests have been huge hits on Facebook for years; they draw tons of attention. Do some small challenges that you can relate to your product. For instance, use the Facebook Live feature, which is excellent for a visual-focused contest audience.
Shift your Facebook page to a lead generation tool that will impact the type of content you post, what kind of ads you run, and even the tabs that you set up. Gold's Gym use their Facebook page as their website; they have the "find your gym" tab to the "sign-up" call-to-action option.
Don't forget to use the budget-friendly Facebook Ads, which is only $.80/click.
Create informative and entertaining content; post video or audio content rather than only posting a picture. The hashtag helps a lot when it comes to Instagram, with the features that allow you to follow and see content with hashtag makes Instagram act as a search engine. Create a hashtag that everyone can relate to and willing to connect.
Never ignore any kind of positive comment that your audience gives you. Being active on people comment helps your audience to know that you care about them and appreciate.
Take advantage also by using Instagram live, let viewers interact with you in real time. Instagram live content can’t be saved for later, it’s best used to promote “in the moment” content:
- Big announcements
- New product teasers
- Sneak peeks
- Social contests
- Live Q&A
Don’t forget to make a call to action, like ask viewers to click the link in your bio. Make sure your bio is already optimized, at least you have 3 important elements on Instagram profile: Proper Profile image, Crystal clear bio information, website or product link.
Twitter released its new lead generation twitter card. The Twitter card helps your audience understand your business more appealingly; they allow you to share a picture link to your business profile.
Track your brand mentions and see what people are talking about towards your business. Monitoring your brand mentions helps you track the conversation and never lose out on a missed opportunity.
LinkedIn premium allows businesses to find qualified leads based on job role and other criteria. Giving a free sample to a specific customer helps you save time. LinkedIn also enables you to create inbound marketing, which drives 54% more leads into your marketing funnel according to State Of Inbound 2018. LinkedIn shows your expertise as a thought leader, offer valuable information about your industry, and gaining some leads in the process.
LinkedIn also acquires SlideShare that help you share your business that focused around slide decks. SlideShare enables you to get the targeted audience by giving them the information needed, but don't forget to have a call-to-action inside your presentation.
Conclusion
Social media isn't just about branding anymore. You can generate lead on social media too. Start changing the way your business uses social media today. Use the tips and tricks that we have mentioned in your business and start to see the changes in traffic you will have. Grow your business even more by generating leads through social media.
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References:
https://sproutsocial.com/insights/social-media-lead-generation/