“Social media management tools are your budget-saving helpers for your social media marketing”

Being organized is one of the keys of success in marketing. Through social management platforms, you can manage multiple social profiles in one place, schedule posts in advance, run contests, track analytics across platforms, and the list goes on. You don’t have to go through budget approval because free tools already spread all over the internet. Which social management tools would fit your business?. These are 5 best social media management tools for you.

Later

Later is a social media management tool that will keep all your scheduling in a single platform. It gives you the ability to schedule a post on:

  • Instagram,
  • Twitter,
  • Facebook,
  • and Pinterest

Later is the official partner of Instagram specializing in visual content. Later has real-time text notification posting and allows truly automated publishing on single or multiple photo posts. The best features in Later are real-time post previews, hashtag curation, and basic analytics. Those can help brands save time publishing to Instagram. It also has a visual calendar that provides a snapshot of your brand's Instagram feed. If you want to focus on visual content and increase your business’ Instagram presence, this tool is a great choice. When you have a business/brand that needs a lot of visual content optimization, you can take the best advantage of this tool.

Buffer

Buffer is a respectable platform for social media management that will allow you to manage multiple social profiles properly. Buffer helps you schedule content while browsing on web with their Chrome extensions easily. It also has a suggestion on the perfect moment to post, according to your followers’ activity. Buffer offers a free plan that will increase your ability to manage three social profiles, schedule more up to ten posts, take advantage of their browser extensions and mobile apps (iOS and android) feature, create and schedule content using their image creator and GIF/video uploader, as well as shorten and track links. The supported networks for Buffer are including:

  • Facebook,
  • Twitter,
  • Instagram,
  • LinkedIn,
  • Pinterest.

Hootsuite

Hootsuite offers a free plan, which includes 3 social profiles in one place, schedule 30 posts in advance, and generate leads with social contests. It also helps your social media engagement and offer basic analytics for tracking your followers and other kinds of growth. Other than that, Hootsuite provides content statistics and two RSS feed integrations.

Sprout Social

Sprout Social is an all-in-one scheduling dashboard that will save you time from switching between platforms. Sprout Social can be used for small businesses to enterprise to plan, organize and deliver content and campaigns across social networks with ease. Sprout social is integrated with:

  • Facebook,
  • Instagram,
  • Twitter,
  • LinkedIn,
  • And Pinterest.

Sprout Social allow you to publish your latest Facebook post, Instagram photo or Pinterest Pin simultaneously. With this tool, brands can streamline their social presence within multiple platforms. It also has the ability to queue up your posts, so you can optimize your tags and captions based on whichever platform. Sprout Social is considerably superior in analytics and reporting. It gives you the best analytic result and report from top-performing content to suggested hashtags, which helps you to navigate the future content better. Another special thing is that you can depend on this tool for social ad reporting, to help you boost ROI from the paid content you’re scheduling.

HubSpot

If you really need to keep track of social interactions without any obstacle, HubSpot’s social inbox will be a great solution. Hubspot has a forever-free CRM, which help brands design a more comprehensive picture of their leads and what kind of content they’re interested in. Enriching your leaders with social data will be extremely useful for brands who are conducting outreach or an account-based marketing campaign. In other words, Hubspot not only save your time, but also optimize your social efforts. By using HubSpot, schedule your posts, integrate your social networks with your blog, and monitor messages, as well as mentions, in an easy way.

Business Professional: Social Media Management Services

Social management services can be the best choice if you want to trust the business professional. These professionals may give you some examples and wise advice as to your foundation when you want to manage the social media on your own in the future. We’ve gathered the best services you can try:

  • Hibu Social. The service focuses on getting your business the deserved attention on everyone's favourite social media platform. They use social monitoring and targeted ads to increase the amount of your target audience for the right price
  • RPS ASIA. We provide many services to help you with product strategy, operational guidance and mentoring, as well as product exposure guidance and managed digital marketing efforts including: blogs, social media, and organic engagement.
  • SociallyIn. The comprehensive platform that allows you to get a clear picture of your social media presence with the data-driven result. It can also make a unique and concerted effort to help you make an impact.

Conclusion

Social media management tools are important to save you time  and manage your content neatly. By using social media management tools, your contents won’t be lost in the wilderness of social media marketing competition. These tools can help increase the awareness of your brand/business. You should consider the fact, that social media is one of the best ways to serve customers. In fact, 63% of customers actually expect companies to offer customer service through their social media channels.

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References

https://tech.co/digital-marketing/social-media-management-guide

https://www.wordstream.com/blog/ws/2018/01/17/best-free-social-media-management-tools

https://sproutsocial.com/insights/social-media-scheduling-tools/

https://sproutsocial.com/insights/social-media-management-tools/

https://www.dreamgrow.com/21-social-media-marketing-statistics/