The perks of using social media business profile

Hendri Augustine Sugiarto -

It’s pretty common for us to have multiple social media accounts that we use for different purposes; for personal; to keep in touch with family and friends, and for professional; network or business of your own purposes. It can be difficult to assess once you have your own business, whether you juggle separate personal and business profiles for each of these networks or just merges both your professional “brand” image and your personal life in one account.

Basically, it depends on your objectives and comfort mixing business and personal information. But if you try to established your own business, the best way to help your sanity and privacy when building your business’ reputation is to keep separate accounts. Actually it’s not just help maintain your work-life boundaries, but the most important is the different features and functions that Social Media provided which can filled your business needs.

There are plenty of benefits that you’ll get once you switch your personal account to business account. Here is the benefits of each platform:

Facebook

If you are a small business owner, you should have a Facebook page. Not only you will get the perks of having business page, but Facebook will not allow you to use your personal profile to promote your business.  A  Facebook page purposes is to represent an organization or a company where you can promote specials, contests, and updates about your business to your followers who have engaged with your page by “liking” it first.

Having a business page also allows you to use Facebook advertisements with unlimited number of pages that you can manage. If you have an employee or multiple employees who you want to help manage the account, you can simply assign roles to them.

The function to each roles:

  • Insights Analyst: Can view Insights
  • Advertiser: Can view Insights and create ads
  • Moderator: All of the above, plus send messages as the Page and respond to and delete comments
  • Content Creator: All of the above, plus create posts as the Page, edit the Page and add apps
  • Manager: All of the Above, plus Manage Admin Roles

Instagram

Having Instagram business account gives you access to a variety of tools and functionality, including analytics on your posts and stories, additional calls-to-action and buttons you can put on your profile. Since Facebook owns Instagram, if you have a Facebook page for your business before, then you can connect your account with your Facebook business page. Then, update your business’ contact information, including your email address, phone number, and address. So, why should you make the transition to an Instagram business profile? Here are three reasons:

1. Getting found

Once you provide contact information for your business account, a contact button will appear in your profile. Audience can easily reach you, email you, contact you or find location on your map.

2. Access to analytics

Instagram is one of the last major social networks to introduce analytics tools. You can get insights and statistics about your followers. You also get data on impressions, reach, website clicks and can see viewer trends without leaving the app. And you get additional information about your posts and your stories and how they perform for free.

3. Instagram Ads

The Instagram business account makes ad creation easy. Ad creation could only be accessed through Facebook’s advertising tools prior to the business profile roll-out. If you have a personal account you can still set up ads, but you need a Facebook business page.

Twitter

Almost the same as the other channel, business accounts on twitter provide advertising features, demographics, and dashboards to analyze. Here the features your business can get from Twitter:

  • Twitter Ads Campaign

Twitter Ads let you build a tailored campaign around your goals, audiences, and budget. With no minimum spend and flexible management options

  • Twitter Promote mode

When you don’t have the time to manage Twitter Ads but need an always-on promotion solution, look to Twitter Promote Mode. Attracting a larger audience each month.

  • Twitter Ads for agencies

Twitter Ads for agencies helps busy agencies create, manage, and get the best results out of multiple campaigns

Targeting

You can use Twitter robust targeting capabilities to get your business in front of the right audience.

  • Language
  • Gender
  • Interesting
  • Follower
  • Device
  • Behavior
  • Tailored audience targeting
  • Keywords
  • Geography

Analytics

Campaign dashboard

  • You can track your impressions, results, and cost-per-result across all your different campaign objectives.
  • Online conversion tracking
  • Craft better tweet

After all, If your business doesn’t have a face behind your brand, or you want to sell directly from your feed, switching to business account might be the right way to go for you. But if you’re a personal brand or business, I would seriously consider keeping a personal profile.

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