“Email marketing is an effective way to gain loyal customers and success for your business.”
Email marketing is one of the most effective ways for you to increase your business’ growth. A good email marketing will also bring more revenue to you. According to research by DMA (via Oberlo), for every $1 you spend on emails marketing, you can expect an average return of $32. It’s not surprising because when you have a well-thought-out email marketing, you can cultivate the strong relationship between you and your existing or soon-to-be customers. So you need to understand everything about email marketing, in order to use it maximally.
What is Email Marketing?
Email marketing is a part of online marketing, which promotes product/services via websites, social media, blogs, etc. It is essentially the same as direct mail, but it is sent electronically via email. You need to make sure that you don’t make the bad email marketing, which will end up in spam folder. Try not to send email that only sounds like “Get ___________ (the product name) for only $_____! (the amount)” and sent it to everyone repeatedly. Email marketing should be an informative and effective medium to deliver a message to your customers.
The Advantages of Email Marketing For Business
There are many advantages of email marketing for your business:
1. It is cheap.
Email marketing doesn’t need to be printed, so it is definitely won’t cost you a lot. There are also no postage costs or fees paid for exposure on a certain billboard, magazine or television channel. Although you may need to invest in specialist software to automate, track, and evaluate the emails, it is still cheaper, than other marketing channels.
2. It is easy.
It’s easy to get started with email marketing. You don’t need a huge team or technical nous to get going. You may need to improve your email campaign with fancy templates, videos, images and logos, but it’s still the content is what matters the most. You can also measure it easily with metrics, and test your emails until it reaches the goal you’ve set. The measure metrics can be opens, clicks, bounces, and conversions, but you can also measure crucial numbers like ROI, revenue per subscriber, and subscriber lifetime value.
3. It delivers targeted messages.
Email marketing allows you to step further by only sending emails to subscribers who meet certain criteria. If you only have an offer for people who live in certain areas, you can arrange it to only send emails for them. Another example is sending emails according to interest, such as you can send your art product only to people who have an interest in art. This is called email list segmentation and it works effectively, especially for customers’ engagement, when you gain information about your subscribers.
Opt-in & Opt-out Email Marketing
Opt-in and opt-out are too different legal email marketing approach. Opt-in is an approach that asks for the users’ email addresses, then they will get valuable discounts, news, updates, hacks, etc, as the reward. This approach helps you to have a genuine engagement with subscribers. They will become your real customer if you have a well-thought-out strategy on this one.
Opt-out, on the other hand, is the way you end the relationship with your uninterested subscribers. This approach will help you to keep your mailing list healthy, reduce spam complaints, and maintaining your brand’s reputation up to scratch. Opt-out email marketing gives your subscribers an easy way to show that they no longer want to receive emails from a sender. The process is called unsubscribing.
Email Marketing Tools
These are our chosen 3 email marketing tools you can use to improve your marketing strategy:
MailChimp is a cloud-based email management service, which has any valuable features, such as spam filter diagnostics, autoresponders, the capability to segment contact lists by time zone, tools for social networking integration, and more. Through this, you easily spam filter diagnostics, autoresponders, the capability to segment contact lists by time zone, tools for social networking integration, and more. You can also welcome, re-engage, and follow-up with your contacts automatically. MailChimp has free and premium plans (start at at $10 per month).
This is a great and easy-to-use email marketing tool that will help you run effective email marketing campaigns in an automated, seamless manner. You can create professional-quality newsletters using their drag-and-drop feature with just a few clicks. SendinBlue will also allow you to collect and save the email addresses of your contacts in this platform, as well as segment your subscriber base to send them customized emails. It has a free plan and paid plans (start at $25 per month).
AWeber is a popular email marketing tool that can help you create and send effective emails with hundreds of customizable, mobile-responsive email templates. You can also add its pop-ups and sign-up forms to your website and social media profiles to collect the email data of viewers. AWeber allows you to track and measure the performance of your email marketing campaigns on a built-in analytics dashboard. Its starting price is $19 per month.
Email marketing is the best and effective way to gain customers and maintain existing customers nowadays. But you need to use it correctly by providing prospective customers with relevant information and avoid sending an email that is too generic. When you can take the best advantage from it, email marketing will help you to get your loyal customers and accelerate your business’ growth.
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