“Productivity Helps You Clarify Team Efficiency And Practical Success Towards Your Customer”

Study in the U.S. shows that the productivity numbers that are released by the U.S. Bureau of Labor Statistics in October 2006 sent a shock wave around the country: After showing a robust increase for several years, productivity growth had slowed to an annualized 0,0%. How can you identify your team productivity?

First thing first, you should define your team productivity; it’s not about quantity but quality work they can produce within a reasonable (or acceptable) amount of time. People who work at a service/software company are human who has limitations and can’t be forced to create a quality product with a mass production level. Defining what’s your team productivity, what is your company goals, and how to achieve it will help the entire team to figure out what is their current priorities and filter any other unessential work. To help you identify your team productivity, we compile basic guidelines to calculate productivity:

1. Set Several Mini-Goals

Breakdown your company’s goal. Company's ultimate goals should be breakdown into several mini goals-or projects so that it can be done step by step according to the priorities and urgencies. Your mini-goals should be shorter than the ultimate goals that you want to reach. Creating a SMART (Specific, Measurable, Achievable, Relevant, Timely) goals will help you along the way.

To increase productivity, you should track the progress of your mini-goals. You need to make sure that you meet the targeted goals within the deadline. Supervise your team and teach them to be proactive within their assignment. A mistake is a common thing that will happen along the way, but as the team leader, you should be able to handle the problem and come up with a better solution so that the ultimate goals can still be reached.

2. Research Your Competitor

You might not be the first in the business or industries. There is someone out there that have been through what you’re doing or at least have been through a similar phase with you. If you can’t find one, you are not searching profoundly and thoroughly enough. With technology nowadays, it’s easier than ever to obtain information. By searching for a benchmark/competitor, it helps you set your productivity level. Answer these questions to help you implement a system that has already been done and improve along the way to create a system that fits your company:

  • How did they calculate team productivity?
  • What did team productivity mean to them?
  • What is their result?

3. Measure Constantly and Consistently

In jobs and industries where team productivity is not quantitative, measuring constantly and consistently provides you with the relativity. You need to produce a quantitative measure for a qualitative value. When you dive into your company’s number, you’ll learn to analyze the way your team works; this is when you will get the picture on how to turn qualitative value into a quantitative measure. Numbers aren’t always the problem; in the service company, soft skill critically affect productivity.


Productivity measurement helps you as the business owner achieve your goals quicker. Productivity measurement will bring you valuable glimpse into the value your company provides in the market. By showing what you can do and what value you bring to the market, you ‘ll let your company grow through value. Talent and team member in your company will also have a precise drive and motivation when you know how to measure productivity correctly. Having a productivity measurement is essential for any company or businesses, and it will give everyone; founder, team member, and customer, a win-win solution.

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